Nintendo has been on a roll. In July, they released Pokemon Go and revitalized a franchise that started on the original Game Boy over 20 years ago. Four months later, Nintendo released the NES Classic Edition, a miniature version of the 80s icon that captivated an entire generation of gamers. Retro gaming is making a comeback!
As I dug out my still-working NES from 1986 and blew dust out of my old Contra cartridge (because old habits die hard), I realized that gamers weren’t just looking to play Contra. We were excited because Nintendo had tapped into two VERY powerful forces:
Need – Whether it’s nostalgia or an addiction to gaming (or both), gamers need their games. This is a real market and the demand is genuine.
Innovation – New form factors and better ways to consume games. Nintendo convinced me to buy the NES Classic Edition (30 games I already own) because they consolidated all the games into a smaller package that’s much easier to manage. Imagine lugging around the old NES console, 30 game cartridges and the controllers – NO WAY.
There is a lot to parallel between what is happening with Nintendo and how “Big Storage” and “Big BackUp” vendors are positioning themselves. Consider the following:
Need – In the information age, data is the new currency. Storing, organizing, accessing and analyzing this data is not optional. The enterprise needs storage solutions.
Innovation – Hyperconverged platforms are the new “form factors” and have dramatically evolved modern data centers. Consolidation of disparate storage silos, resiliency, non-disruptive operations and ease-of-use – all terms that describe the needs of today’s enterprise.
Your current storage environment is a lot like the OLD 1986 NES console:
Both were conceived in the 70s and built in the 80s
Multiple silos for different workloads = LOTS of game cartridges
Maintenance, tuning, sizing = blowing into the cartridge while your friends wait (you look silly)
Cohesity is like the NES Classic Edition:
It’s the storage you need BUT built with modern, next-generation software/hardware.
A single platform for ALL your secondary storage = no more silos (aka multiple game cartridges)
Straightforward, it-just-works software. Spending evenings and weekends in the data center is about as necessary as blowing into old NES cartridges. You don’t have to do that anymore.