Backup and Recovery


What is Backup and Recovery?

Backup and recovery is the process of duplicating data and storing it in a secure place in case of loss or damage, and then restoring that data to a location — the original one or a safe alternative — so it can be again used in operations. Ideally, this backup copy (often called a snapshot) is immutable —meaning it cannot be altered after it is created to protect against mutations such as ransomware. Backup and recovery is also a category of onsite and cloud-based technology solutions that automate and support this process, enabling organizations to protect and retain their data for business and compliance reasons.

Why is Backup and Recovery Important?

Data is essential to organizations of all types and sizes. Imagine if the data needed to operate your business, department, or agency was unavailable, even for a few minutes never mind hours, days, or weeks. Customers would be unhappy. Employees would be, too. And in the case of ransomware, your entire business might even cease to exist. Effective backup and recovery of important data prevents all of these scenarios.

With a robust backup and recovery strategy — and technology solution — in place, organizations can:

  • Prevent data loss – The fallout from lost or compromised data ranges from irritating to costly. Businesses can suffer financial penalties as well as loss of customer trust and brand reputation. The main role of backup and recovery is to preserve critical data in case of loss or damage
  • Sustain operations – In face of disaster — natural or manmade including a ransomware attack — businesses keep functioning
  • Maintain a good customer experience – Lost customer records create business challenges such as reduced customer satisfaction and revenue as well as non-compliance with regulations. Alternatively, rich always-available customer datasets drive greater customer loyalty and, consequently, higher profits
  • Keep employees productive – Effective data backup and recovery eliminates wasted time employees must spend rewriting reports, rekeying data, or recalculating spreadsheets when data and files go missing
  • Retain historical records – Backing up data allows businesses to build corporate archives of their operations, and in some cases is mandated by industry or government regulations
  • Satisfy auditors – Laws differ from one jurisdiction to another, but having important accounting and other financial records backed up, recoverable, and easily accessible for both tax reasons and audits are critical to business operations
  • Achieve peace of mind – Whether a hurricane, cybercrime, or system failure, bad things can happen to even the most well-managed companies. Having a robust data backup and recovery strategy, supported by the right technology solution means that your organization can be resilient and weather even the most difficult circumstances

Modern, Comprehensive Backup and Recovery Versus Traditional Backup and Recovery

Modern, Comprehensive Backup and Recovery Traditional Backup and Recovery
Low (or no) capital costs. Modern backup solutions are typically a single platform with low or no on-prem infrastructure footprint, keeping backup and recovery costs low. High capital costs. Often IT must cobble together multiple, costly infrastructure point products for data backup which raises costs.
Fast, accurate backups. Modern backup eliminates data silos and automates operations for faster, more accurate backups than traditional approaches. Slow, error-prone backups. Traditional backup contributes to mass data fragmentation — having siloed data that requires manual operations and leads to greater backup errors than modern approaches.
Set and forget policies. Once IT staff creates and approves policies, they are easily and automatically added to data sources as servers join the network. Tedious policy setting. IT staff must create and manage a unique policy for each data source as it is added to the network. And if a server is added without IT being notified, the business risks data not being backed up.
Instant and predictable recovery. Modern backup minimizes data loss and provides predictable recovery assurance with restores at scale, and to any point in time. Unpredictable recovery. Traditional backup can be slow and error-prone, often bleeding into production time.
Unlocks business value through complete data visibility. Because there are no longer data silos and all backups are completed on one platform, IT can see and gain insights from all of enterprise data and apps. No access to business insights because data is dark or hidden. Because backups are completed using many products and data can easily be lost, IT has dark data that makes it impossible to use for business insights.
Ransomware protection. Modern backups feature immutable snapshots and have minimal data center footprints, reducing attack surfaces. Ransomware protection. Traditional backups do not include immutable snapshots and have large data center footprints, widening attack surfaces.

Cohesity’s Modern Approach to Backup and Recovery

The single biggest challenge with trying to put an enterprise-wide backup and recovery strategy in place is that data typically resides in numerous places: in on-premises systems, clouds, and at the edge. Mass data fragmentation from siloed hardware and software and incomplete visibility into enterprise data means that time that should be spent on business innovation is wasted managing and maintaining disconnected point solutions.

Cohesity provides a backup and recovery solution that converges multiple point products and backs up data whether it is stored on-prem, at the edge, or in the public cloud on a single multicloud data platform. By taking a complex operation and simplifying it for businesses, Cohesity ensures business continuity, minimizes data loss, and reduces the total cost of ownership (TCO).

As a Leader in Gartner Magic Quadrant Data Center Backup and Recovery Solutions, Cohesity’s business is the data business. Cohesity radically simplifies how organizations manage their data everywhere and derive more value from that data.

Organizations that choose Cohesity enjoy:

  • Simpler, centralized management of all backups, whether data sources are physical or virtual, local or global, modern or traditional, on-prem or in the cloud
  • Rapid recovery and reduced business downtime from ransomware with instant mass restore and granular search capabilities
  • A single platform that enables organizations to do more with their backup data while shrinking their data footprint for a strengthened security posture

Case Studies

  • Anana eliminated performance issues backing up encrypted SQL databases while gaining tremendous operational benefits by deploying Cohesity. Read Anana case study.
  • In the Cohesity data management platform, Hyatt discovered a complete, scalable solution for modern backup and recovery that provides seamless integration with third-party applications and public clouds for greater efficiency and lower cost. Read Hyatt case study.


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