For the first time in two years, industry leaders from all over the world gathered in Las Vegas for AWS re:Invent 2021. After attending multiple virtual events from behind a computer screen, re:Invent attendees were finally to attend in-person (with virtual sessions available as well) and hear from product experts about current trends and product roadmaps, while experiencing the latest and greatest in product innovations at the re:Invent Expo.

Key Highlights from Adam Selipsy’s Keynote

AWS re:Invent kicked off with CEO Adam Selipsy taking the stage during the keynote to address several key initiatives for the upcoming year, including:

  • Increased Cloud Security
    As more organizations pivot toward digital-first platforms, the use of cloud-native infrastructure has opened the door to cybercriminals and looming ransomware threats. To combat these challenges, AWS announced several new features that automate the detection and management of vulnerabilities across their infrastructure, including enhancements to Amazon Inspector Service which will enable quick detection and remediation to secure cloud workloads.
  • Tailored Vertical Programs Powered by AWS Infrastructure
    Almost every industry worldwide has been touched by cloud and many are turning to AWS to help drive further innovation. Nasdaq, a multinational financial services corporation, shared their story of becoming a Software as a Service (SaaS) provider focusing on equities, derivatives, and more. Nasdaq has partnered with AWS since 2008 and is leveraging native services to improve speed, reliability and deliver low latency to customers using the trading platform. Additionally, Nasdaq has moved data distribution, revenue management, regulatory reporting and market operations to AWS and plans to build edge compute zones with AWS Outposts. CEO Adena Friedman stated that the goal is to to become the “first market provider that is 100% cloud-enabled” for the 130 countries that Nasdaq services and supports.
  • Simplified Migration
    The pandemic has forced many businesses to rethink their infrastructure strategy, and many are making the move to the cloud to simplify operations and complexity. Yet, migration is not always as easy as it seems, especially when it comes to complex mainframe migrations. To combat these challenges, AWS has announced their Mainframe Modernization Service which drastically reduces migration times and automates the majority of the process by first analyzing the mainframe and providing a recommendation as to whether the best option for migration is refactoring or replatforming.

Ransomware is Top of Mind for Many

Throughout the event, Cohesity was able to be front and center with customers and prospects to drive interesting engagements and discussions. And, it has become clear that battling ransomware and cybercriminals is at the top of everyone’s list.

Cohesity Principal Technologist Theresa Miller led a breakout session early on in the week, where she discussed how to effectively govern data access and detect unauthorized data use. It was no surprise to learn that as cyberattacks occur more often and become more sophisticated, businesses need to be able to easily identify compromised data and recover quickly at scale. And that is where Cohesity comes in, by enabling organizations to take advantage of a next-gen data management platform that protects your business through effective data backup, governance and rapid recovery of key workloads.

Cohesity Vice President of Product Marketing, Chris Wiborg, had an exciting CUBE interview where he discussed how Cohesity is responding to the growing threat of ransomware attacks. Data management is becoming an important component of an organization’s security strategy, and as a result, businesses want to ensure that they have an effective backup and recovery strategy in place. In fact for some organizations, backup and recovery is the second most important initiative on their priority spend list, right behind end-point security. As a result, businesses are seeing a true evolution in the relationship between SecOps and IT Operations teams, who are now working together to prevent ransomware attacks, rather than “playing in parallel” while focusing on their individual charters.

Getting Hands On with Cohesity

Throughout the Expo, Cohesity’s product experts delivered great presentations focusing on ransomware, our growing Data Management as a Service (DMaaS) portfolio and new solutions such as Disaster Recovery as a Service, DataGovern, a cloud vaulting service currently referred to as “Project Fort Knox” and more.

AWS Mini Theater

Outside of the booth sessions, customers and prospects joined us to see how our solutions work first-hand, through demo stations and 1:1 customer meetings.

If you were unable to join us at re:Invent 2021 in Las Vegas, there are several great opportunities for you to get started with Cohesity in just minutes!

  • Sign up for a free trial of Backup as a Service or Disaster Recovery as a Service today
  • Sign up for early access to DataGovern to learn how to find sensitive data and identify risky behaviors
  • Get 3 months of cloud backup free with Cohesity DataProtect Delivered as a Service if you sign up for a 12 month subscription

Until Next Year

2021 has been a memorable year and participation at AWS re:Invent allowed many from Cohesity to meet in person with customers, prospects, and peers throughout the industry, while engaging and further collaborating with AWS on upcoming innovations. I am very excited to see what the next year brings!

Diana Headshot
Diana Shtil
Diana Headshot
Diana Shtil

Product Marketing Director

Diana is an experienced product marketing leader with a track record for developing and driving go-to-market strategy, product launch execution, market analysis, branding and messaging, and content creation. She has 10 years of Product Marketing experience with a focus on Cloud honed at a range of companies throughout the Bay Area including VMware, Gigamon, and Cisco Systems.

See All Authors
Product Marketing Director
Diana Headshot
Diana Shtil
Product Marketing Director
Diana Headshot
Diana Shtil

Product Marketing Director

Diana is an experienced product marketing leader with a track record for developing and driving go-to-market strategy, product launch execution, market analysis, branding and messaging, and content creation. She has 10 years of Product Marketing experience with a focus on Cloud honed at a range of companies throughout the Bay Area including VMware, Gigamon, and Cisco Systems.
See All Authors

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